Music Meets Video – YouTube Music’s Massive Growth Explained
In March 2025, YouTube Music and Premium officially surpassed 125 million paid subscribers, marking a significant milestone for the platform – and a clear signal that the music streaming industry is entering a new phase. Once considered primarily a video platform, YouTube is now one of the most dominant forces in global music consumption. As […]
The Rise of Type Beats: Helpful Tool or Creative Trap?
If you’ve ever searched YouTube or a beat marketplace for something like “Drake type beat” or “Lil Baby type beat,” you already know what type beats are. It’s a shortcut. A way for artists to find instrumentals that feel familiar. For producers, it’s also a way to get discovered in a flooded market. But over […]
Video Game Music: The New Mainstream Soundtrack
Once considered a niche, video game music is now a powerful force influencing mainstream music culture. From captivating melodies in classic games to grand orchestral arrangements featured in today’s blockbusters, gaming soundtracks have evolved into serious artistic endeavors, capturing the ears of millions worldwide. In this post, we’ll explore how video game music has moved […]
From Chicago to the World: Drill Music’s International Impact
Drill music, famed for its dark, gritty beats and powerful lyrical narratives, first emerged in Chicago around 2010. Pioneers like Chief Keef, Lil Durk, and King Louie initially popularized this raw style, defined by minimalist yet aggressive beats, booming basslines, and brutally honest depictions of street life. However, drill music quickly transcended its Chicago origins, […]
The Rise of Lo-Fi: Creating Authentic Chill Vibes
Lo-Fi music has evolved from a niche internet subculture into a widespread phenomenon, winning over listeners looking for a soothing, atmospheric soundtrack to their daily routines. Whether you’re a student seeking study tunes, a professional needing focus music, or a casual listener in search of chill vibes, this genre has a special way of creating […]
From South Africa to the World: Amapiano Unleashed
Amapiano is rapidly emerging as one of the most exciting and influential music genres worldwide. Originating from South Africa, this vibrant sound is now captivating listeners from every corner of the globe. In this post, we’ll delve into the history of Amapiano, explore its unique musical elements, discuss its cultural impact, and examine why it’s […]
Jersey Club Mainstream Emergence: From Underground to Global Recognition
Jersey Club music has been making waves as it breaks out of its underground origins and enters the mainstream spotlight. With its aggressive dance style, rapid-fire drum patterns, and unmistakable energy, the genre is not only capturing the attention of die-hard club enthusiasts but also influencing popular artists and reshaping modern music culture. In this […]
Beat Sales Explained: What Makes a Beat Sell More?
The music production market is highly competitive, with thousands of producers uploading beats every day. Yet, some beats consistently outsell others. Why? In this blog post, we’ll analyze what makes beat sales commercially successful based on data, trends, and insights from top-selling beats on platforms like BeatStars and Airbit. We’ll also explore emerging trends for […]
WhoisLior – From an iPhone 5 to a Decade of Music Production
In the world of music production, every artist has their own unique story. Some start in big studios, others experiment with whatever they have at hand. WhoisLior falls into the second category—his journey began with nothing more than his brother’s iPhone 5 and GarageBand loops. Fast forward ten years, and he’s now producing across multiple […]
The Role of Live Streaming in the Music Industry
Live streaming has revolutionized the music industry, offering artists a powerful platform to connect with fans worldwide. In 2025, the demand for virtual performances is stronger than ever, with live streaming platforms transforming how music is performed, experienced, and monetized. This blog explores the profound impact of live streaming on the music industry and why […]